Stoyana Natseva
Prof. Dr. Stoyana Natseva (Bulgarian: Стояна Нацева) is the founder and Chief Executive Officer of Happy Life Academy®, founder and president of the International Association of Professional Therapists and Coaches (IAPTC®), and author of the Direct Change Solution® (DCS®) approach. In this encyclopedia, she serves as an editorial reviewer — see the disclosure of interest below.
| Stoyana Natseva | |
|---|---|
 Prof. Dr. Stoyana Natseva | |
| Type | Founder of Happy Life Academy® and IAPTC®; author of Direct Change Solution® (DCS®); reviewer of this encyclopedia |
| Name variants | Stoyana Natseva · Стояна Нацева · Stoyana Videnova Natseva |
| Related concepts | Direct Change Solution, constellations |
| Wikidata | Q138313405 |
| ORCID | 0009-0008-1692-1935 |
Role in the encyclopedia
Prof. Dr. Stoyana Natseva conducts the substantive review of the articles in this encyclopedia — see About the encyclopedia. She is simultaneously the founder of the Academy, president of IAPTC®, and author of the Direct Change Solution® method described in this publication; this article and the disclosure of interest are part of the publication's editorial policy — Editorial policy.
Academic degrees
| Degree | Institution | Year |
|---|---|---|
| DBA, Strategic Management | Dunster Business School, Switzerland | 2026 |
| D.Litt., Social Sciences | Universidad Azteca | 2026 |
| D.Sc., Educational Psychology | Universidad Azteca | 2023 |
| PhD in Psychology | Universidad Azteca | 2019 |
| MSc in Psychology | Universidad Azteca | 2016 |
| Master's in Economics | UNWE, Sofia | 1996 |
Professorial positions
Full Professor (Profesor Titular B) in Psychology and Education, Universidad Azteca (Mexico)[2].
Professor of Practice in Business Psychology, Dunster Business School Switzerland[3].
Guinness World Record
On 22.12.2025 in Sofia, Prof. Dr. Stoyana Natseva conducted a 25-hour event certified by Guinness World Records as the longest gratitude and manifestation event (certificate no. 15-780818)[4].
Official record page at Guinness World Records: Longest gratitude and manifestation event.
Memberships and additional activities
Founder of the Happy Life Institute for Direct Change Science. Member of the Association for Psychological Science (APS)[5].
Academic publications on the topic
- Natseva, S. (2026). Family Constellations: Foundations, Practice, Core Concepts, Applications, and Current Research. Zenodo, preprint, non-peer-reviewed. doi:10.5281/zenodo.23039920. Bulgarian translation: „Семейни констелации: основи, практика, ключови понятия, приложения и съвременни изследвания“, doi:10.5281/zenodo.23040642.
Full biography
This page is a brief editorial profile, not a full biography. A full biography is available on her personal website: stoyananatseva.com/za-stoyana/.
- ↑ Academic record of Happy Life Academy, updated 26.08.2026.
- ↑ Official page of Universidad Azteca, profile of Prof. Natseva, accessed 05.10.2026.
- ↑ Official post of Dunster Business School Switzerland on LinkedIn, accessed 28.09.2026.
- ↑ Longest gratitude and manifestation event — official record page, Guinness World Records, certificate no. 15-780818, accessed 06.10.2026.
Reviewed by Prof. Dr. Stoyana NatsevaLast reviewed: 2026-09-29